Campaign Management

- Our campaign management is very practical and understandable, it will enable you to realize your ad campaign goal with high efficiency. The tools we provide are designed with the purpose of providing information for critical campaign decisions and to help you determine how your campaigns are performing.

- The features we provide are following: 

• You can update a campaign at any stage in its lifecycle (Full updates/edit at any time. 60 sec propagation period for changes to apply).
• Past campaigns are archived
• Campaigns can be turned back on or renamed; New flight dates can be set; Creatives can be preserved and are 100% reusable.
• Automatic optimizations of campaigns can go into production within 60 seconds.
• Javascript page tags
• IFRAME/ILAYER page tags
• Single call or multiple position page tags
• Cache busting built into page tags
• Real-time forecasting
• Impact analysis (real-time projected impact on other campaigns)
• Special days & Trends
• Day of week
• Granularity (daily, hourly, etc)
• Forecast by frequency targeting
• Forecast by user-defined targeting attributes
• Forecast using ad positions
• Rich media forecasting

Advance Management Options

• Site/Page scheduling
• Category/Section scheduling
• Virtual sub-network scheduling
• Linked companion positions
• Competitive exclusion
• Top-level "Ad order" management (campaign group management)
• Exclusive campaign assignment
• Impression based scheduling (CPM)
• Click based scheduling (CPC)
• Acquisition based scheduling (CPA)
• Even delivery (smooth delivery)
• Frequency capping - Session based
• Frequency capping - Long-term
• Click based frequency capping
• Setup for house banners
• Serve external or remote banners
• ALT text on banners
• Click through target window selection
• Overbooking percentage allowed
• Sequencing
• Tools to adjust delivery priority
• Automatic delivery optimization tools
• Built-in flash banner support
• Built-in text banner support
• Surround sessions