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Targeting by
content channel
Advertisers can target specific audiences within the following vertical
markets:
- Automotive
- B2B
- Business &
Finance
- Career
- Entertainment
- Games
- Health &
Fitness
- Kids & Teens
- Movies
- Music
- Sports
- Technology
- Women
Targeting Options
- Geo targeting
- Keyword targeting
- Cookie targeting
- Post Click transaction pixels, creation
and tracking
- By Regions/Countries/States
- By DMAs
- By ZIP codes
- By Area codes
- By Line speed
- By Time
- By Publishers/Web sites
- By Categories/Web sites
- By Web sites
- By Operating systems
- By Browsers
- By Behavioral targeting
Limitations
- No restrictions around when campaigns may
be launched (any time)
- No limit on the number of campaigns that
may launch in a day, week, month, year
- Creative sequencing for
campaign delivery
- You may set a date range for each creative
or specify a weight for each creative in a % ratio
- The ability to utilize images/creatives
that were utilized from previous campaigns
Basic Delivery Limitations
- IP
- Domain
- Domain type
- Referrer URL
- Browser
- Browser Version
- Operating system
- Targeting by window width/height and
screen resolution
- Time of day
- Date
- Day of week
- Plug-ins
- Continent, Country, State
- DMA (major metropolitan)
- Longitude / Latitude
- Zip code (US)
- Area code (US)
- Bandwidth
- Cookie targeting (text cookie)
- Cookie setting capability
- User profile targeting
- Keyword targeting
- Geographic targeting
- Geo targeting type (city, state/province,
etc)
- Geo database
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